The Financial Impact of Consumerization – Does BYOD make business sense?

enterprises-deploy-many-types-of-byod-programs-378x284One of the less understood aspects of Consumerization is its financial impact on the business. Is your BYOD program in the money?


Studies* show that an increasing number of organizations allow their employees to use personal devices to connect to corporate networks and data for work related activities – the so called Bring Your Own Device phenomenon. However, a recent study conducted by Forrester Reserach reveals that only a few companies measure the actual financial impact of this new IT model and that even fewer have a clear sense of whether Consumerization actually makes good business sense.

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The Financial Impact of Consumerization – The Hidden Costs

BYOD Financial CostsExecutives and IT leaders are struggling to understand the true costs and benefits of IT consumerization and it’s not difficult to see why. Even a cursory Google search on the subject throws up as many questions as it does conflicting answers. The reason is that no comprehensive research has been conducted into the financial impact of such programs before.

That’s why Trend Micro recently decided to take the bull by the horns and commission Forrester Consulting to conduct a rigorous, scientific study – interviewing over 200 IT leaders in the US, UK, France, and Germany. With the results we have begun to build an accurate picture for the first time of what organizations are measuring in their BYOD programs and the cost impacts, in order that IT leaders can go away and begin to formulate for themselves an effective cost benefit analysis.

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The Financial Impact of Consumerization – BYOD boosts productivity.

BYOD Financial BenefitsIT strategists and commentators alike have been talking about the cost impacts and benefits of the Consumerization of IT for years. However, no-one seems to agree on what’s actually going on out there from a financial perspective. Why? Because no one has managed to formulate an effective framework for measuring the financial impact of consumer-grade technology on the enterprise. IT managers are effectively flying blind with only a vague notion of what to measure and how to measure it.

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BYOD, Enterprise Mobility and Beyond – What to expect in 2013

BYOD, Enterprise Mobility and Beyond – What to expect in 2013Trend Micro’s CTO Raimund Genes recently published his traditional new year predictions for 2013. Quite insightful and mind opening paper, which I invite you to download and add to your reading list for the Holidays.

Interestingly enough for Trend Micro – the company that has made the “Journey to the Cloud” its corporate mantra – Raimund’s top two predictions are not related to the cloud but rather to the inevitable impact of consumer mobile platforms on corporate IT – a topic particularly relevant to the Consumerization blog and to the Enterprise Mobility professionals among us:

#1 The volume of malicious and high-risk Android apps will hit 1 million in 2013.

#2 Windows 8 offers improved security—but only to consumers.

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The Financial Impact of Consumerization – You can’t manage what you don’t measure

Most Scrutinized BYOD Expense ItemsThe Consumerization of IT is a trend even the most parochial IT manager has surely heard of by now. It’s sweeping through enterprises across the planet with no regard for legacy, tradition or order and can be seen as either the most exciting or terrifying thing to happen to IT in the past decade, depending on where you stand.

For many IT managers, unfortunately, the prevailing attitude is still “why should I allow it?”. They are clinging on to the old paradigm whereby IT controlled and dictated the purchasing and ongoing management of technology used by employees. This attitude just will not stand any longer – consumerization is happening, and it needs to be managed in as financially efficient a manner as possible.

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Consumerization Talks at the Mobile World Congress 2012

My interview with Nelson Pereyra of bnetTV.com at the Showstoppers event during the Mobile World Congress 2012 in Barcelona. BYOD, Consumerization and Mobile Security.

Nelson Pereyra:  Hello, I’m Nelson Pereyra from bnetTV. Welcome to Showstopper 2012 in Barcelona. And with us is Cesare Garlati, Senior Director of Mobile Security at Trend Micro. How are you doing, sir?

Cesare Garlati:  Very well, thank you for having me.

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Talking with the first Director of Consumerization

My interview with Dan Raywood, Online News Editor, SC Magazine.

http://www.scmagazineuk.com/talking-with-the-first-senior-director-of-consumerisation/article/212901/

Talking with the first senior director of consumerisation
Dan Raywood – SC Magazine
September 27 2011

It is almost a year since I was told that 2011 would be the year of consumerisation, and I recently met one executive who has been gifted with managing the challenge.

Ever since I was introduced to the concept of the ‘consumerisation of IT’ (to give it its full title), I have been given opinion, perspective, research and solutions to address and mitigate the problem.

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Trend Micro Consumerization Report 2011

An increasing number of organizations take a strategic approach to Consumerization by providing IT support for personal devices and by deploying new IT tools to secure and manage them.


This online survey was conducted in June 2011 in the U.S., Germany and Japan among IT personnel responsible for endpoint operational management and/or messaging and collaboration operations. Respondents needed to be part of an organization with at least 500 employees worldwide. A total of 600 surveys were collected equally distributed across countries and industry verticals.

Consumerization reaches the tipping point

Data shows that the majority of companies surveyed already allow employees to use their personal devices for work-related activities. On an aggregate, 56% of the

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‘Trend Micro Consumerization Report 2011’ revealed at the Gartner Summit in London

MEDIA ALERT: Cesare Garlati, Senior Director of Consumerization at Trend Micro, to reveal findings of the ‘Trend Micro Consumerization Report 2011’ at the Gartner Security & Risk Management Summit in London


“Rather than resist it, organisations should embrace Consumerization to unlock its business potential. This requires a strategic approach, flexible policies and appropriate security and management tools.”

Speaking at the Gartner Security & Risk Management Summit in London on 19 September 2011, Cesare Garlati, Senior Director of Consumerization at Trend Micro, will be speaking about what Gartner consider the single most influential technology trend of this decade: the Consumerization of IT. Or, how private technology use by employees is becoming increasingly embedded in their business activities and working practices.

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Embrace Consumerization. Unlock Opportunity.

This blog post is based on my talk at the annual “IDC Asia/Pacific CIO Summit” held last July 28, 2011 in Singapore.


The world of enterprise IT is going through lot of changes right now. One of the most important trends that’s causing these changes is consumerization.

Now, what is consumerization? Simply put, it’s the trend wherein employees use their own personal IT devices for work. The most obvious consumerization devices are smartphones. More and more smartphones are being sold to consumers today. In fact, 92 million computers were sold in the last quarter of 2010 but more than 100 million smartphones were sold within the same time frame.

These devices are ending up in the hands of tech-savvy users who have never known a world without the Internet… or a world without immediate connectivity and access. Businesses are going to have to make some real adjustments to lure this new wave of talents and that’s going to require offering them more choices than traditional, standard-issue office laptops.

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