Embrace Consumerization. Unlock Opportunity.
August 2, 2011 Leave a comment
This blog post is based on my talk at the annual “IDC Asia/Pacific CIO Summit” held last July 28, 2011 in Singapore.
The world of enterprise IT is going through lot of changes right now. One of the most important trends that’s causing these changes is consumerization.
Now, what is consumerization? Simply put, it’s the trend wherein employees use their own personal IT devices for work. The most obvious consumerization devices are smartphones. More and more smartphones are being sold to consumers today. In fact, 92 million computers were sold in the last quarter of 2010 but more than 100 million smartphones were sold within the same time frame.
These devices are ending up in the hands of tech-savvy users who have never known a world without the Internet… or a world without immediate connectivity and access. Businesses are going to have to make some real adjustments to lure this new wave of talents and that’s going to require offering them more choices than traditional, standard-issue office laptops.
