‘Trend Micro Consumerization Report 2011’ revealed at the Gartner Summit in London

MEDIA ALERT: Cesare Garlati, Senior Director of Consumerization at Trend Micro, to reveal findings of the ‘Trend Micro Consumerization Report 2011’ at the Gartner Security & Risk Management Summit in London


“Rather than resist it, organisations should embrace Consumerization to unlock its business potential. This requires a strategic approach, flexible policies and appropriate security and management tools.”

Speaking at the Gartner Security & Risk Management Summit in London on 19 September 2011, Cesare Garlati, Senior Director of Consumerization at Trend Micro, will be speaking about what Gartner consider the single most influential technology trend of this decade: the Consumerization of IT. Or, how private technology use by employees is becoming increasingly embedded in their business activities and working practices.

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Embrace Consumerization in the Enterprise

Fireside Chat with Ty Smallwood, Chief Security Officer, Medical Center of Central Georgia – Gartner Security Summit 2011, Washington DC.


According to Gartner, the consumerization of IT is the most significant trend affecting the IT Industry in the next ten years. As the Security Officer of one of the largest health care organizations in the U.S., how do you feel about this trend? How is it affecting your organization?

There has definitely been an impact on the organization, both from a policy process and procedure perspective. The cost to accommodate consumerization is always a factor.

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Embrace Consumerization. Unlock Opportunity.

This blog post is based on my talk at the annual “IDC Asia/Pacific CIO Summit” held last July 28, 2011 in Singapore.


The world of enterprise IT is going through lot of changes right now. One of the most important trends that’s causing these changes is consumerization.

Now, what is consumerization? Simply put, it’s the trend wherein employees use their own personal IT devices for work. The most obvious consumerization devices are smartphones. More and more smartphones are being sold to consumers today. In fact, 92 million computers were sold in the last quarter of 2010 but more than 100 million smartphones were sold within the same time frame.

These devices are ending up in the hands of tech-savvy users who have never known a world without the Internet… or a world without immediate connectivity and access. Businesses are going to have to make some real adjustments to lure this new wave of talents and that’s going to require offering them more choices than traditional, standard-issue office laptops.

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Consumerization Talks with Ken Dulaney, VP Gartner Research

“This is the fashion business, not the PC business … most of our clients today say if they were to have an auditor come in and audit them across all the technologies in use, that they would fail.”


The consumerization of IT will be the single most influential technology trend of this decade, says Gartner, and companies are already well aware of it as the wrestle with the growing influence of smartphones, tablets, social media, and on and on. And while this growth does bring risks, too many companies make the mistake of trying to stop all together the influx of consumer IT. What potential benefits can the consumerization of IT yield for your organization? Why is a strategic approach an imperative for attaining those benefits? And what risks will you have to contend with? Below is an excerpt of my recent conversation with Ken Dulaney, Vice President and distinguished analyst in Gartner Research. Ken answers these questions, and more importantly, reveals the solutions and best practices  to turn consumerization into a competitive advantage.

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