The Financial Impact of Consumerization – Does BYOD make business sense?

enterprises-deploy-many-types-of-byod-programs-378x284One of the less understood aspects of Consumerization is its financial impact on the business. Is your BYOD program in the money?


Studies* show that an increasing number of organizations allow their employees to use personal devices to connect to corporate networks and data for work related activities – the so called Bring Your Own Device phenomenon. However, a recent study conducted by Forrester Reserach reveals that only a few companies measure the actual financial impact of this new IT model and that even fewer have a clear sense of whether Consumerization actually makes good business sense.

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Trend Micro Consumerization Report 2011

An increasing number of organizations take a strategic approach to Consumerization by providing IT support for personal devices and by deploying new IT tools to secure and manage them.


This online survey was conducted in June 2011 in the U.S., Germany and Japan among IT personnel responsible for endpoint operational management and/or messaging and collaboration operations. Respondents needed to be part of an organization with at least 500 employees worldwide. A total of 600 surveys were collected equally distributed across countries and industry verticals.

Consumerization reaches the tipping point

Data shows that the majority of companies surveyed already allow employees to use their personal devices for work-related activities. On an aggregate, 56% of the

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‘Trend Micro Consumerization Report 2011’ revealed at the Gartner Summit in London

MEDIA ALERT: Cesare Garlati, Senior Director of Consumerization at Trend Micro, to reveal findings of the ‘Trend Micro Consumerization Report 2011’ at the Gartner Security & Risk Management Summit in London


“Rather than resist it, organisations should embrace Consumerization to unlock its business potential. This requires a strategic approach, flexible policies and appropriate security and management tools.”

Speaking at the Gartner Security & Risk Management Summit in London on 19 September 2011, Cesare Garlati, Senior Director of Consumerization at Trend Micro, will be speaking about what Gartner consider the single most influential technology trend of this decade: the Consumerization of IT. Or, how private technology use by employees is becoming increasingly embedded in their business activities and working practices.

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